Canadian Printer, a trade publication which traces back to 1892, has announced it will be ceasing its quarterly print edition. Replacing it will be an annual magazine and a bi-weekly e-newsletter.
Publisher Pamela Kirk describes this new development as an exciting new direction for the brand, which is held by Rogers Publishing.
"Canadian Printer is once again positioning for the future, and evolving as a brand to reflect the changing industry it serves, with a view to not only grow its audience online but by continuing to serve our constituency with valuable editorial coverage," writes Kirk in an announcement.
Canadian Printer has had its frequency slashed in recent years from 10 times a year to six and finally four. As of June 2009, the magazine has had a circulation of 12,010. It is the second print-specific publication in recent months to cease publication: in April, Reed Business Information shuttered Graphic Arts Monthly (circulation 77,000 and published for 82 years) and 22 other trade publications in the United States.
Hi
Sorry to see another magazine go electonic. I like to read a magazine or book in my hand. I spend many hours in front of a computer screen working and like to read sitting down in my reading chair. I can't take my computer with me when I'm out of the office or in my vehicle. Also can't read it when I'm working in the print shop.
A print magazine about printing going digital ????
Mike
How Long have you been publisher Pamela? I have been in this industry for 26 years and I am absolutley disgusted at how quickly my trade associates will abondon 500 years worth of history in printing and lithography and adapt an electronic version of a magazine, a newsletter or any other form of publiction that has previously been printed. I admire your ambitions to (I quote) "positioning for the future, and evolving as a brand to reflect the changing industry it serves, with a view to not only grow its audience online but by continuing to serve our constituency with valuable editorial coverage," but the decsision to not print an actual publication will go against the challenges that everyone that is currently employed in this industry has to face on a daily basis. You do not represent the "printing" industry well.
Isn't it curious that these magazines, that represent, support and are supported by the print industry, have opted to cease printing their publications. What message can we glean from this???
Canadian Printer, a trade publication which traces back to 1892, has announced it will be ceasing its quarterly print edition. Replacing it will be an annual magazine and a bi-weekly e-newsletter.