|Canada Post Targets E-Commerce|
|Written by PrintAction Staff|
|Tuesday, 21 February 2012|
Canada Post will be hedging its future on e-commerce, says Canada Post CEO Deepak Chopra.
In an interview with The Financial Post's Tim Shufelt, Chopra responded to allegations that Canada Post was becoming obsolete. Chopra claimed the perception is greatly exaggerated.
“I can see in the end a viable, healthy, vibrant company. To get there, we have to go through some adjustments. It’s a race against time,” he said.
Chopra said although the company was buoyed by monthly bills and statements for the first 40 years, e-commerce will be the next phase.
“Paper has some great qualities,” said Chopra. “We live in a decade of duality. You’re going to need your printed magazine, at least for a while. And you can have it on your tablet. This decade of duality gives us a transitional phase to reposition the business.”
Tags: Canada Post