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Beyond Digital Imaging at the ROM |
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Written by PrintAction Staff
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Tuesday, 24 July 2012 |
 The Royal Ontario Museum (ROM) in Toronto has just unveiled a new exhibit called Ultimate Dinosaurs: Giants from Gondwana. The exhibit is brought to life with extensive use of wide-format printing, produced by Larry Chan's team at Beyond Digital Imaging.
Using HP's latex ink technology, more than 100 print panels covering 10,000 square feet was produced, the largest being more than 100 feet long. Visitors are meant to feel like they have been transported into a prehistoric world no matter where they look. The exhibit also features augmented reality and other interactive highlights, including reactive walls and body-scanning technologies
“Choosing the right materials is essential for any job we consider,” said Larry Chan, owner, Beyond Digital Imaging. “When considering the needs of this busy and high-impact exhibit, we knew HP’s Latex Printing Technology was the best choice for three main reasons: quality, durability and environmental sustainability.”
Among the challenges for this production:
- Limited timeline to print and install the graphics,
- Huge file sizes (up to 10 gigabytes for a wall 16 feet high by 130 feet long), and
- Strong emphasis on using a wide colour spectrum.
“The success of Ultimate Dinosaurs: Giants from Gondwana depended on creating a captivating lost world for our visitors that would entertain and educate people of all ages,” said Dave Hollands, Head of Design, Royal Ontario Museum. “Working with Beyond Digital Imaging and their use of HP Latex Printing Technology was an easy choice for us as we knew they could deliver astonishing graphics that were durable and faithfully showcase our enormous, scientifically accurate, mural art.”
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