The Ipex printing trade show, to be held in 2014 in London, faced further setbacks after more printing technology companies have announced they will not be exhibiting.
Xerox and Landa have separately announced they will not have a presence at the quadrennial British show. This news follows the summer 2012 announcements by Heidelberg, Agfa and HP that the companies will also not participate.
“In times of change and transformation, one is given the unique opportunity to look at things differently – to step out of the comfort zone and take a different look at how things get done,” writes Jeff Jacobson, President of Xerox Global Graphic Communications. “As an anchor exhibitor for many years, this decision was not an easy one. But we listened to what our customers were saying around the globe and their direction to us was very clear. They wanted to connect with us in different ways, with regional and personal engagements.”
The organizers of Ipex released a statement, writing, “Our research shows unequivocally that international visitors still consider landmark industry events such as Ipex to be the most effective means of researching and evaluating new products and suppliers, and to be on a par with supplier sales visits for making purchasing decisions.”
Landa announced its plans in an interview with UK publication PrintWeek, in which Benny Landa states that his company will not participate in any trade show currently on the calendar, save for the next drupa in 2016. “It doesn’t make sense for us. People expect to place orders at a show, and that’s not our objective at the moment.”