Vendor Wire

After months of beta-testing, HP today announced the availability of its SmartStream Director application. Powered by the Press-sense iWay version 5.0 platform, HP SmartStream Director is engineered to automate, manage, customize and optimize business and production processes from job creation through fulfillment, including online job submission, placement of variable data and integration with partner solutions.

HP SmartStream Director integrates a variety of Press-sense applications and technology as well as HP tools. According to the company, Key features of the software include ease of integration with other SmartStream applications and a cor variable data printing package based on HP SmartStream Designer;

Initially developed to support HP Indigo presses, HP SmartStream Director will be expanded in the future to support other HP graphic arts digital printing technologies.

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