North Plains Acquires VYRE Print E-mail
Vendor Wire
Written by PrintAction Staff   
Monday, 10 December 2012

North Plains, a digital-asset management provider based in Toronto, has purchased VYRE, a UK-based developer of marketing resource management (MRM) and brand asset management (BAM) software.
 
The acquisition, according to North Plains, extends its reach into the MRM space, which is to be leveraged with the company's existing expertise in digital and brand management tools to establish a full creative asset lifecycle on a single platform. North Plains focuses on helping companies effectively use their visual media content like images, photos, videos and 3D designs.

“This acquisition continues our rigorous focus on enabling North Plains customers to better connect and engage with their target audience by unleashing the power of their visual media," stated James Christopher, President and CEO, North Plains. “We’re fortunate enough to work with some of the most innovative brands in the world, helping them to create brand value and drive business growth.”


In May 2011, VYRE launched its On Brand technology as a software-as-a-service (SaaS) solution to provide management of brand guidelines, brand assets and creative workflows. VYRE also previously developed Unify, which is a Web-based marketing application platform.


With offices in Canada, the United States and Europe, North Plains claims to provide its technologies to more than 1,400 clients and 1,000,000 users, worldwide.



Tags: North Plains  VYRE  On Brand  Unify  
 

Vendor Wire

Wednesday, January 14

AccuWeb Aids Registration on Colordyne 3600 Series

AccuWeb announced a technology partnership for integrating its EVO 150 controller on the new Colordyne ...

Wednesday, January 14

QuarkXPress 2015 to Support PDF/X-4

Quark Software Inc. in March of 2015 plans to make available QuarkXPress 2015, the next ...

Wednesday, January 14

HP Introduces Knitted Polyester for Latex Printers

Hewlett Packard has released a new 100 percent knitted polyester fabric for its Latex wide-format ...

Sunday, January 11

Mitsubishi and CRON-ECRM Sign Distribution Deal

Mitsubishi Imaging Inc. has signed as a North American distributor with CRON-ECRM, which focuses on ...

Sunday, January 11

Sihl to Integrate Arkwright Operation

Sihl LLC and Arkwright Advanced Coating Inc. became one company, based in Fiskeville, Rhode Island, ...

Friday, January 9

Agfa Launches Acorta Plotter

Agfa Graphics, to extend its portfolio in signage and display markets, has added an automatic ...

Wednesday, January 7

RISO Launches SE9480 as World’s Fastest Duplicator

RISO Inc. has launched its new high-speed digital duplicator, the SE9480, into both Canada and ...

Monday, January 5

SPGPrints Previews Single-pass Textile Printer

SPGPrints demonstrated a prototype of its new single-pass textile printer, called Pike, scheduled for launch ...

Monday, January 5

Mohawk to Operate New Envelope Converting Facility

Mohawk expects to produce 500-million envelopes annually in South Hadley, Massachusetts, when the papermaker, described ...

Tuesday, December 16

Flint Launches dayGraphica Blanket

Flint of Plymouth, Michigan, has released its new dayGraphica 4600 heatset blanket, which the company ...

Tuesday, December 16

New Vista Inkjet for Printing with Paints

TTP, a UK-based research and development company, has introduced its new Vista Inkjet process, which ...

Tuesday, December 16

Canon Introduces PRISMAsync Remote Manager

Canon U.S.A. released PRISMAsync Remote Manager, which the company describes as a multi-engine scheduler and ...