North Plains Acquires VYRE Print E-mail
Vendor Wire
Written by PrintAction Staff   
Monday, 10 December 2012

North Plains, a digital-asset management provider based in Toronto, has purchased VYRE, a UK-based developer of marketing resource management (MRM) and brand asset management (BAM) software.
 
The acquisition, according to North Plains, extends its reach into the MRM space, which is to be leveraged with the company's existing expertise in digital and brand management tools to establish a full creative asset lifecycle on a single platform. North Plains focuses on helping companies effectively use their visual media content like images, photos, videos and 3D designs.

“This acquisition continues our rigorous focus on enabling North Plains customers to better connect and engage with their target audience by unleashing the power of their visual media," stated James Christopher, President and CEO, North Plains. “We’re fortunate enough to work with some of the most innovative brands in the world, helping them to create brand value and drive business growth.”


In May 2011, VYRE launched its On Brand technology as a software-as-a-service (SaaS) solution to provide management of brand guidelines, brand assets and creative workflows. VYRE also previously developed Unify, which is a Web-based marketing application platform.


With offices in Canada, the United States and Europe, North Plains claims to provide its technologies to more than 1,400 clients and 1,000,000 users, worldwide.



Tags: North Plains  VYRE  On Brand  Unify  
 

Vendor Wire

Tuesday, December 16

Flint Launches dayGraphica Blanket

Flint of Plymouth, Michigan, has released its new dayGraphica 4600 heatset blanket, which the company ...

Tuesday, December 16

New Vista Inkjet for Printing with Paints

TTP, a UK-based research and development company, has introduced its new Vista Inkjet process, which ...

Tuesday, December 16

Canon Introduces PRISMAsync Remote Manager

Canon U.S.A. released PRISMAsync Remote Manager, which the company describes as a multi-engine scheduler and ...

Tuesday, December 9

Heidelberg Acquires BluePrint in Belgium

Heidelberg has acquired Belgian printing chemicals supplier BluePrint Products NV to expand its portfolio of ...

Tuesday, December 9

Epson to Build $1.2 Billion Plant in Philippines

Seiko Epson Corporation of Tokyo plans to invest 12.3 billion yen ($1.2 billion) in its ...

Tuesday, December 9

X-Rite Updates PANTONE Certified Printer Program

X-Rite Inc. of Grand Rapids, Michigan, has introduced an updated PANTONE Certified Printer Program for ...

Monday, December 8

Kodak Reorganizes Into Five Divisions

Kodak is establishing a new organizational structure to take effect on January 1, 2015, with ...

Tuesday, December 2

Drytac Backlit Film Rebranded as Reveal

Backlit film from Drytac is to be sold under a new brand name, Reveal, which ...

Monday, December 1

Agfa Launches Azura TE Plate

Agfa Graphics today announced the worldwide launch of its new Azura TE plate, described by ...

Monday, December 1

SGIA to Host Opportunity Zone at Graphics Canada

Graphics Canada announced that its upcoming 2015 tradeshow is to include an Opportunity Zone organized ...

Tuesday, November 25

SmartSoft Launches PressWise in Canada

SmartSoft of California, which develops workflow solutions for the printing, postal and data quality markets, ...

Tuesday, November 18

Agfa Releases Fortuna Version 8

Agfa Graphics has introduced version 8 of its Fortuna printing design software used to secure ...