If there’s one thing that’s consistent in today’s business world, it’s rapid change. So how do you not only stay steady but actually grow—and quickly enough to stay safely ahead of your competitors? Built for Growth delivers specific solutions to create a brand and presence that generates true customer passion, as you lay a solid foundation for long-term success.

Rubinfield draws on his singular expertise to present a proven, holistic approach to conceiving, designing, and executing your business plan: creating exciting concepts, growing them to fruition in local markets, expanding rapidly, and keeping your brand fresh and relevant as it matures.

His revolutionary approach to business strategy embodies strong personal values, promotes exceptional creativity, leverages scientific methodology in finance and market analysis, and brings it all together with 'old-time' customer service.

Each lesson is clearly distilled with detailed examples from one of the best business writers, Collin Hemingway, co-author with Bill Gates of the #1 bestseller Business at the Speed of Thought. So whether you're seeking to reignite growth or planning your first store, Built for Growth will be utterly indispensable. Foreword by Jeff Brotman, co-founder and chairman of Costco, the world's #1 warehouse club.

About author:

Arthur Rubinfeld was a key player behind Starbucks' retail expansion. Here he offers lessons in brand positioning, retail design, real estate strategy, and a blueprint for successful growth.