In Search Engine marketing, Inc. ibm.com's site architect and a world-leading enterprise SEO consultant prsent best practices, step-by-step teqniques, and hard-won tips for driving maximum traffic at minimum cost.

The authors begin with an up-to-date introduction to the fundamentals: of how search engines have evolved, how search marketing works, and how searchers and site visitors really think when they're trying to find information.

About author:

Bill Hunt is the CEO and Founder of Global Strategies International (GSI) and one of the pioneers of search engine marketing, getting his start in 1994. Bill is an internationally recognized search marketing expert, conference speaker, and contributor to numerous marketing journals and books. In his first book, Search Engine Marketing, Inc., Bill shares the tips and techniques he's learned working with numerous large search engine marketing (SEM) projects for clients such as AT&T, IBM, Intel, The Hartford, and Zurich Financial.

Author of Search Engine Marketing, Inc., Mike Moran is an IBM Distinguished Engineer with more than 20 years experience in search technology working at IBM Research, Lotus, and other IBM software units. He led the product team that developed the first commercial linguistic search engine in 1989, and has been granted four patents in search and retrieval technology. He led the original search marketing strategy for ibm.com, as well as the integration of ibm.com’s site search technologies.

Mike has worked on IBM’s Web site for the past seven years and is currently the Manager of ibm.com Site Architecture. In addition to his search work, Mike has spearheaded ibm.com projects in Content Management, Personalization, and Web Metrics.