Search Engine Visibility is not about merely obtaining top positions in search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites.

This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.

About author:

Shari Thurow stands out among brand-savvy professionals. His experience as a designer, writer, and strategist lends realism to his five disciplines of brand-building.