Supercharge your print sales with the NEW Authoritative Selling Approach. This two-CD program contains no theory or motivational hype. Instead you'll discover the proven and tested techniques that North America's top income earners are already using to grow rich selling printing. By offering business solutions instead of printing solutions, you will see a dramatic and instant increase in sales.


THE DIRECT MAIL EXPERT CD

As you listen to the Direct Mail Expert CD you’ll discover over 100 sure-fire ways to increase direct mail response. In fact, by the time you finish listening to this program you’ll know more about direct mail then 90% of the marketing managers you’ll be dealing with. Here are just a few examples of how easy it is to increase direct mail response:

o If the job you’re quoting is a rerun, ask if it’s being mailed to the same recipients. If so, sending it in a different envelope will increase response.
o Postage is usually the largest cost of the direct mail campaign yet more often then not your client’s mailer is underweight. Show your client how to increase ad space by adding additional pages or increasing the size of the mailer without incurring additional mailing cost.
o Is the back of your client’s sales letter blank? If so, show your client how to save money and increase ad space by printing on the back since printing on both sides of a sales letter will not adversely affect response.
o Does your client’s mailer include a lift letter? These powerful letters have been known to increase response by 10% or more.
o Did your client purchase a mailing list? If so, the list was most likely created by combining several SIC codes, where each code represents a specific industry. The client could dramatically increase response by customizing the mailer to address the specific interests of each industrial group.

THE HOW TO SELL DIRECT MAIL SUCCESSFULLY CD

Next listen to the How to Sell Direct Mail Successfully CD. Here you’ll find everything you need to land the appointment, make a powerful presentation, handle objections and close the sale; and there’s nothing to learn. Simply use the field-tested telemarketing and presentation scripts and you’ll notice a dramatic increase in sales. Here’s just a short list of some of the ready-to-use scripts that you will find in this program:

o A short script that will instantly identity the decision maker.
o Reponses that overcome screening questions.
o Over 60 probing questions that reveal hidden printing opportunities.
o Time tested responses that overcome all objections.

Plus you'll learn:
o How to avoid brush downs.
o Understand what marketing managers and owners are really looking for in a printer.
o Why company brochures are costing you sales.
o How to close the sale without asking the prospect to buy.

About author:

One of the industry's best selling authors, Earn Over $100,000 a Year Selling Printing and How to "MARKET" Your Printing Business, Peter presents over 200 talks, seminars and in-house training programs each year.