The biggest obstacle to hiring a winning sales candidate is that we don't know what successful sales activity looks like, so most of us engage in what is known as "result based" hiring practices.

We falsely believe that if a candidate previously sold over $800,000 a year, he or she will duplicate these results if they join us, when in fact, success in print sales is determined by a person's previous activities, not their previous achievements.

Peter Ebner will help you Take the Risk Out of Hiring Print Salespeople with this insightful step-by-step guide.

* THE TWO HIRING CRITERIA THAT ALWAYS LEAD TO SUCCESS
* FIVE HIRING DANGER SIGNS AND HOW TO AVOID THEM
* THE SEVEN COMMANDMENTS OF GOOD SCREENING
* TWENTY TIPS FOR CONDUCTING INTERVIEWS THAT GET RESULTS

About author:

One of the industry's best seller Earn Over $100,000 a Year Selling Printing and How to "MARKET" Your Printing Business, Peter presents over 200 talks, seminars and in-house training programs each year.