Features Packaging Printing
Kodak Expands Brand Protection Line

Kodak expanded its line of brand-protection products, primarily aimed at thwarted counterfeiting, to include Thermal Transfer Ribbon printing with its Traceless Anywhere System and Traceless Ultracovert System.

Kodak explains the new technology allows for deploying Thermal Transfer Printers that companies already use to print barcode and product identification labels. This drop-in solution only requires switching from current Thermal Transfer Ribbon (TTR) to Kodak Traceless TTR, which creates the same look but results can then be detected – separating counterfeit from authentic product – through the use of the pocket-sized Traceless Anywhere Reader.

Kodak explains its Anywhere Solution has the advantage of requiring a lighter, smaller, and less expensive Reader than the Ultracovert System while still providing covert protection against duplication by counterfeiters. Kodak TTR are super-premium resin-based for maximum durability and sample ribbons for conducting print trials are available at no charge.

“Brand owners and brand protection managers are looking for solutions to their authentication challenges but don’t have the time and patience for solutions that require changes to label artwork and production processes,” explained Richard Gammons, Product Manager for Kodak Brand Protection Solutions. “Other solutions require alignment among many different departments and convincing various company stakeholders to make changes. With thermal transfer ribbons from Kodak, the solution can be added to any flat-head style TTR printer and you’re done. Very few people in the company even need to know that a security feature is being added, which further protects the brand from accidental disclosure to would-be counterfeiters.”