EFI released version 8 of its Digital StoreFront Web-to-print and e-commerce application, which fits into the company’s Productivity Suite of workflow tools.
The upgraded Digital StoreFront includes new EFI DirectSmile options that extend the types of variable-data and personalized direct-mail campaigns that corporations can create online. With the Web-to-print software’s new Enterprise Model, print providers can subdivide a client’s single Digital StoreFront license into different interfaces to serve different franchises or subsidiaries within client’s organization.
Digital StoreFront v8 also includes a new marketplace sales offering that can include content partners like copywriters, photographers and graphic designers, in a single online ordering interface.
EFI explains the software also streamlines the Web-to-print ordering process with single sign-on (SSO) authentication for multiple users within the same organization, more-accurate shipping estimating using UPS CONNECT rate look-up tools, and support for online purchasing of e-books or other electronic content.
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