World Color Press Inc. today launched its new branding for the company, finally shedding its Quebecor World roots. The new logo, right, is the final result of Quebecor World's rebranding since the company announced its new identity at the end of July. Starting today, the company now goes by the one word name: Worldcolor.
"Today we take an important step in the marketing of our fresh start. This marks the beginning of a new era for our organization," said Mark Angelson, Chairman and CEO of Worldcolor. "Strengthened by the confidence of our loyal customers, suppliers and employees, Worldcolor is positioned to resume its leadership role in transforming our industry and to meeting the changing needs of our customers."
According to the company: "The stylized W connotes growth and progression and represents a web-press-like icon evoking our heritage and core competency. The name warrants multiple colors. The blue is part of our heritage and provides visual continuity. The green represents our commitment to sustainability. Finally the style of the logo is bold, demonstrating a solid foundation that is forward-looking and determined."