Report on Adobe’s Purchase of Omniture

Jon Robinson
October 06, 2009
By

Thad McIlroyPublishing pundit Thad McIlroy has produced a major report on Adobe’s planned US$1.8 billion purchase of Web-analytics firm Omniture, announced on September 15. This marks the first report to be produced by Thefutureofpublishing.com, which McIlroy founded to monitor and analyze the strategic directions of digital publishing.

The report, which is to be made available on October 12, 2009, is designed to capture “the big picture of this deal and its even larger implications", which includes a detailed look at the adoption of Web-based analytics, as well as the strategies of tightly integrating marketing-and-design functions together – “and the potentially troubling increased threat to privacy on the Web.” The report also includes interviews with customers as well as Adobe and Omniture executives.

"I feel confident that The Future of Publishing team has got a fix on the upside of the deal. At the same time we've analyzed the possible negative implications and these are fully discussed in the report,” said McIlroy. "After weeks of debate and speculation, this report will fill in the blanks. How likely is it that the deal will deliver on the benefits promised by the two firms? What are the financial implications for each? What does it presage for the future of digital media?”

The report can be purchased this week, as a PDF download, for $75, while it will be $95 on October 12.

View report details or purchase.

Add comment


Security code
Refresh

Subscription Centre

 
New Subscription
 
Already a Subscriber
 
Customer Service
 
View Digital Magazine Renew

Most Popular

Latest Events

Asia Print Expo 2019
February 21-23, 2019
Graphics Canada 2019
April 11-13, 2019
Print 19
October 3-5, 2019
Printing United 19
October 23-25, 2019

Marketplace


We are using cookies to give you the best experience on our website. By continuing to use the site, you agree to the use of cookies. To find out more, read our Privacy Policy.