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WSJ Expands Saturday Newspaper

September 28, 2010
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The Wall Street Journal on September 25th unveiled an expanded Saturday newspaper, now called WSJ Weekend, with new sections and expanded coverage.

"WSJ Weekend will provide the agenda-setting journalism that defines the Journal along with great reportage and original writing to drive the national debate," said Robert Thomson of WSJ. "Our readers are keen to spend more time with the Weekend paper and are interested in discerning writing on leisure and lifestyle."

Across the United States, WSJ Weekend Edition will expand from three sections to four, while The Greater New York section will continue to be included for readers in the New York area.

A newly designed masthead will appear on the front page of the Journal, featuring "WSJ" as the center logo. The paper's second section, Money & Investing, will be re-named "Business & Finance".

The Journal will also debut two new sections: "Review" and "Off Duty". Review will include in-depth features, reports, book excerpts and essays about compelling issues and ideas, while Off Duty will be a weekly style guide with dispatches fashion, travel, food, wine, decoration and technology.

"The Journal comprises the most affluent and influential audience with the highest purchasing power, and the expanded WSJ Weekend Edition provides a new opportunity for advertisers to reach this audience on Saturdays — the most important day for consumer spending among readers," said Michael Rooney, Chief Revenue Officer for The Wall Street Journal.

Advertisers for the first week of the expanded WSJ Weekend include Montblanc, Westin, Lincoln and Dutton Press.

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