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New York Times Erects Paywall

March 22, 2011
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The New York Times has decided to go with a pay model for its online content through a digital subscription model. The paywall was launched last Thursday here in Canada and will come into effect on March 28 in the U.S.

Arthur Sulzberger Jr., Chairman of The New York Times Company and publisher of The New York Times, said, "Today marks a significant transition for The Times, an important day in our 159-year history of evolution and reinvention.

"Our decision to begin charging for digital access will result in another source of revenue, strengthening our ability to continue to invest in the journalism and digital innovation on which our readers have come to depend. This move will enhance The Times' position as a source of trustworthy news, information and high-quality opinion for many years to come."

Non-paying users will be able to access 20 articles per month at no charge before being asked to subscribe. The Top News section will remain free for smartphone and tablet users. Home delivery subscribers will receive free and unlimited access to the NYTimes site.

Digital subscriptions start at US$15 for every four weeks for access via the Website and through the smartphone app. Access through the company's tablet app (which includes website access) sells for US$20 every four weeks. Users who want both smartphone, tablet and Website access pay US$35 every four weeks.


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