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Amazon to Release Ad-Supported Kindle

April 12, 2011
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Amazon today announced it will be releasing a new version of its Kindle e-book reader which will be cheaper to buy, but will contain advertising on the screen when the device is not in use.

"We're working hard to make sure that anyone who wants a Kindle can afford one," said Jeff Bezos, Amazon.com Founder and CEO. "Kindle with Special Offers is the same #1 bestselling Kindle - and it's only US$114. Kindle is the best deal in consumer electronics anywhere in the world."

Priced at US$25 less than the basic Wi-Fi model, the device includes special offers from both Amazon and 3rd party advertisers. Buick, Olay (Procter & Gamble), Visa, and Amazon.com Reward Visa Card (Chase) are sponsoring the first series of ads.

The advantage of the Kindle and advertising is that the display draws no power when it is not refreshed and is always on. Ads will not appear when a  customer is using the device to read.

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