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Domino Invests in Egg Printing Startup

April 26, 2011

UK-based Domino Printing Sciences is buying a 15 percent stake in a new company focused on the egg industry. Domino and NewMarket Impressions will supply technology which mark trace codes which will allow eggs to be traced from harvest to table. Domino's stake is worth US$50 million.

Printing directly on eggs is not new; in the European Union, organic or free-range eggs have been marked with the method of production, best-before date and country of origin since 2004. Domino has been providing printing products for food and food packaging for over 30 years. The offering by NewMarket Impressions goes beyond the simple printing of a date on the egg.

"The simple "best before" date is no longer an adequate protection," said Nigel Bond, Domino's Managing Director. "Today full traceability of products from source to the point of consumption are increasingly required. In partnering with NMI I believe Domino has a unique opportunity to deliver full compliance systems and as a result to increase significantly our market share of laser and ink jet coders."

According to Domino, in the U.S. alone, 500 million out of the 6 billion eggs produced are recalled annually due to salmonella.

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