• JUser::_load: Unable to load user with id: 69

San Francisco to Make Phone Directories Opt-in

May 17, 2011

The City of San Francisco has decided to make the Yellow Pages and other print directories purely opt-in, meaning unless a resident asks for one, they will not get one delivered onto their doorsteps.

In the age of online searches and smart phones, fewer people are turning towards the venerable paper phone directory for information. San Francisco currently has 1.6 million business directories delivered each year, which, when stacked, would be 8 1/2 times the height of Mt. Everest.

While many cities have an opt-out option for phone directories, San Francisco is believed to be the first municipality to go for an opt-in option. The city's Board of Supervisors has already voted 10-1 to pass the legislation to ban the delivery of unwanted directories. It will face a second vote this week, which is expected to pass.

According to the Board of Supervisors, the directories not only cause seven million pounds of paper waste per year, but also damage the city's recycling equipment, due to its bulk.

Add comment

Security code

Subscription Centre

New Subscription
Already a Subscriber
Customer Service
View Digital Magazine Renew

Most Popular

Latest Events

MarketEdge 2018
November 5-7, 2018
Canadian Printing Awards
November 8, 2018


We are using cookies to give you the best experience on our website. By continuing to use the site, you agree to the use of cookies. To find out more, read our Privacy Policy.