Heidelberg Expands Chinese Manufacturing
On September 28, 2011, Heidelberg celebrated the official opening of the third construction phase at its Qingpu site near Shanghai in China. The completion of this phase extends the plant's production area to 45,000 square meters - a threefold increase in the space of just four years. This expansion will let Heidelberg fulfill the increasing demand from Chinese shops as well as export machines to neighbouring countries.
"China is now our number one individual sales market and plays an important role in our business development. The demand for print products is growing all the time in China and has more than tripled over the past ten years. Every third machine sold by Heidelberg in China now comes from Qingpu. Offering locally produced machines has enabled us to tap into additional customer segments in our industry's most important future market. Our strategy of taking full advantage of the potential in emerging markets is thus paying off," said Heidelberg CEO Bernhard Schreier at the opening ceremony.
The Qingpu plant has 400 employees and has been manufacturing small- and medium-format presses and folding machines for the Chinese market since 2005. The company is now also producing presses in the 27.56 x 39.37 -inch segment at Qingpu.
Heidelberg claims to be the only press manufacturer based in either Europe or Japan to have a production facility in China. "Our customers can always rely on products from Heidelberg being of the highest quality, irrespective of whether a machine originates from Germany or China," said Stephan Plenz, member of the Management Board responsible for Heidelberg Equipment and thus for the Qingpu site. "This is confirmed by the more than 1,000 presses and folding machines already supplied from Qingpu. To ensure high quality standards, we train our staff with support from Germany and approve all our suppliers in accordance with very strict standardized criteria."
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