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EFI Names Buyse GM of Digital StoreFront and PrintSmith

October 31, 2011
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Filip Buyse, most recently the President and CEO of Prism Group, which develops Management Information Systems, has been appointed as General Manager of EFI’s Digital StoreFront and PrintSmith operations. Prism was acquired by EFI in August 2011.

This is a new position created by EFI for Buyse, who becomes responsible for the overall global vision, business development, messaging and management of these two software product lines.


Buyse has extensive experience in the graphic communications industry, having previously held senior sales positions with companies like Creo Americas and Heidelberg’s Web Press division, serving as VP of Sales with both. He also served as VP of Worldwide Sales at Printcafe, which was purchased by EFI in 2003. An active member of the PIA and the Web Offset Society, Buyse also spent time working in both Europe and Asia.

“EFI is excited to keep Filip in the family... His recent experience leading the worldwide expansion of Prism, together with his many years of expertise in the print industry, makes him the right person to take these two leading products to the next level,” stated Marc Olin, Senior VP and GM of APPS, EFI.

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