Canopy Report on Newspaper Eco Leadership
Canopy released a new report, called Above the Fold: Environmental Leadership in the Newspaper Sector 2011, profiling North America’s top newspapers and newspaper publishers for forest conservation.
Headquartered in Vancouver, Canopy is a not-for-profit organization focused on helping companies develop environmentally progressive practices in the printing and publishing industries.
Canopy describes the profiled newspapers and publishers, including the likes of The New York Times, Hearst, McClatchy and The Globe and Mail, as organizations that have incorporated elements of sustainability into their operations, business models and brands. Above the Fold also includes a few examples of worldwide environmental leaders like the Times of India and The Guardian.
The report acknowledges key issues like paper procurement policy development and implementation, production efficiencies, and engaging suppliers to support forest conservation.
“This report recognizes newspapers who are showing their competitors the green way forward,” said Tara Sawatsky of Canopy. “These publishers understand that sustainability is more than a social responsibility; it is a business priority and offers a competitive advantage.”
The report is being distributed by Canopy to 50 top advertisers in North America. A printed copy of the report (on 100 percent recycled newsprint) is available from Canopy, while the full Above the Fold report can be downloaded from its Website.
”Newspapers remain the largest paper consumer of any publishing sector, and as a result contribute heavily to the tremendous pressures on our forests and climate,” said Shannon Binns, Green Press Initiative. “We are hopeful that profiling leaders will shine a light on the opportunities for continued progress.”
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