BMW turns car into printing press

PrintAction Staff
November 20, 2012
By PrintAction Staff
To promote its new M6 sports car, BMW turned the car into a printing press and used it to create its own promotion materials.

In a collaboration between Toyo Ink, Sappi Paper and Chicago-based premedia house Classic Color, BMW used its 560 horsepower M6 to lay down a tire track on sheets of paper positioned on a race track. From special tanks in the trunk of the car, ink is pumped onto the tread before being transferred onto the paper. The concept was put forward by Kirshenbaum Bond Senecal + Partners.

The resultant pieces, which say “Impressive on Paper. Devastating on the Road,” and each one unique, will be sent to prospective buyers and current BMW owners in a direct-mail campaign.

Add comment

Security code

Subscription Centre

New Subscription
Already a Subscriber
Customer Service
View Digital Magazine Renew

Most Popular

Latest Events

InPrint USA 2019
April 9-11, 2019
Graphics Canada 2019
April 11-13, 2019

We are using cookies to give you the best experience on our website. By continuing to use the site, you agree to the use of cookies. To find out more, read our Privacy Policy.