Vistaprint N.V. has reached an agreement to acquire People & Print Group B.V., based in Deventer, the Netherlands, which is described as an online provider of a range of marketing products (primarily printing) and services to micro businesses and households.
People & Print Group is actually comprised of several online printing sites primarily focused in the Dutch and Belgian markets, including what is described as its best-known site, Drukwerkdeal.nl. The company states its customers consist of local printers, design agencies and resellers, as well as small businesses.
Clients have the ability to create and upload graphic design files (as opposed to Vistaprint’s customers, who typically use online graphic templates). People & Print Group states it is also differentiated by its attention on “personalized customer service levels.”
People & Print Group operates in the Netherlands and Belgium, with approximately 175 employees. Vistaprint is a global template-driven printing operation with a main production facility located in Windsor, Ontario.
“We are excited to welcome the People & Print Group team into the Vistaprint family,” stated Robert Keane, President and CEO of Vistaprint. “People & Print Group has built a model that focuses primarily on small businesses, but through a higher-touch approach that addresses customers with more sophisticated marketing and design needs. The small business market is large and fragmented. Different customer segments have varied needs, and we view the addition of People & Print Group to our portfolio of companies as a way for Vistaprint to enhance its ability to serve customers outside of Vistaprint’s target customers.”
Vistaprint currently plans to continue on with the People & Print Group brands as an independent set of brands, noting it will be a “multiyear period” before the products are fully integrated. The transaction is expected to close during Vistaprint's fourth fiscal quarter of 2014.