Sony Plans Kindle-like Device

Jon Robinson
August 25, 2009

In December of this year, Sony Corp. plans to launch a new e-book reader that is engineered to wirelessly download content normally saved for books, magazines and newspapers, over AT&T Inc.'s cellular network. Sony plans to initially release the new device, called Reader Daily Edition, with a 7-inch (diagonal) screen.

The Reader Daily Edition is the third incarnation of a new e-book reader series from Sony, as the company refocuses its mobile strategy to compete against the popularity of Amazon’s Kindle device. This latest e-book reader from Sony joins earlier announcements of the Reader Pocket Edition and the Reader Touch Edition – also introduced in August 2009.

“We firmly believe consumers should have choice in every aspect of their digital reading experience,” said Steve Haber, president of Sony’s Digital Reading Business Division, as he introduced the Reader Daily Edition at the New York Public Library. “Today, we take another large stride to deliver on that promise. We now have the most affordable devices on the market, the greatest access to free and affordable eBooks through The eBook Store from Sony and our affiliated ecosystem, and now round out our Reader offering with a wireless device that lets consumer purchase and download content on the go.”

The Reader Pocket Edition (selling for US$199) and the Reader Touch Edition (US$299) are currently available, while the Reader Daily Edition (US$399) is to come online just in time for the holiday season. All three models are built around E Ink Vizplex electronic paper display.

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