Error
  • JUser::_load: Unable to load user with id: 69

Domtar Founds New Green Initiative

October 18, 2010
By

Domtar Corp. is a founding partner of the new Green My Parents initiative designed to have kids show their families how they can save more than $100 a year through efforts like "turning off and unplugging devices that waste electricity, printing responsibly and choosing to walk or bike instead of driving." Referred to as an environmental youth movement by the company, the program helps kids teach their parents about saving energy, water and waste.

Based on a new book called Green My Parents, the goal is to start with 100 kids, each of whom will then recruit 100 more (and so on), ultimately saving more than $100 million by Earth Day 2011. The movement now includes support from high-profile organizations like the U.S. Environmental Protection Agency's ENERGY STAR Program and the National Wildlife Federation and the American Library Association.

Domtar will be the exclusive paper and forestry partner for Green My Parents, which fits into the company's new "Paper Because" marketing campaign that is meant to highlight paper's value in everyday life, while also demonstrating how people should print responsibly.

"For the sake of our planet's future, we need today's youth to help seed the green economy, and it's wonderful how Green My Parents is making kids the chief sustainability officers in their homes," said Lewis Fix, Domtar's VP of Brand Management and Sustainable Product Development. "We're excited to work with Green My Parents and help show how powerful and effective kids can be in bringing about change."


Add comment


Security code
Refresh

Subscription Centre

 
New Subscription
 
Already a Subscriber
 
Customer Service
 
View Digital Magazine Renew

Most Popular

Latest Events

Labelexpo Americas 2018
September 25-27, 2018
Print 18
September 30-2, 2018
SGIA Expo
October 18-20, 2018

Marketplace


We are using cookies to give you the best experience on our website. By continuing to use the site, you agree to the use of cookies. To find out more, read our Privacy Policy.