Domtar Founds New Green Initiative
Domtar Corp. is a founding partner of the new Green My Parents initiative designed to have kids show their families how they can save more than $100 a year through efforts like "turning off and unplugging devices that waste electricity, printing responsibly and choosing to walk or bike instead of driving." Referred to as an environmental youth movement by the company, the program helps kids teach their parents about saving energy, water and waste.
Based on a new book called Green My Parents, the goal is to start with 100 kids, each of whom will then recruit 100 more (and so on), ultimately saving more than $100 million by Earth Day 2011. The movement now includes support from high-profile organizations like the U.S. Environmental Protection Agency's ENERGY STAR Program and the National Wildlife Federation and the American Library Association.
Domtar will be the exclusive paper and forestry partner for Green My Parents, which fits into the company's new "Paper Because" marketing campaign that is meant to highlight paper's value in everyday life, while also demonstrating how people should print responsibly.
"For the sake of our planet's future, we need today's youth to help seed the green economy, and it's wonderful how Green My Parents is making kids the chief sustainability officers in their homes," said Lewis Fix, Domtar's VP of Brand Management and Sustainable Product Development. "We're excited to work with Green My Parents and help show how powerful and effective kids can be in bringing about change."
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