Cascades has improved its ReproPlus paper, boosting it from 30 percent post-consumer waste (PCW) content to 50 percent.
The selling feature of this line, which is aimed at the office market, is that despite its 50 percent post-consumer waste quotient, it maintains a brightness that is superior to the previous 30 percent PCW version. The ReproPlus line is both FSC and EcoLogo certified.
"The improvements in ReproPlus50's ecological attributes are in perfect alignment with Cascades' strategic vision to continuously reduce its environmental footprint. Our 2010-2012 sustainable development plan was designed to increase recycled and FSC certified fibers by four percent in our products. This is an important step for an organization that already manufactures the vast majority of its products from these types of fibers," explained Luc Langevin, President and COO of Cascades Specialty Products Group.
According to Cascades, for three cartons of ReproPlus50, the environmental savings versus virgin paper is: one tree, 683 gallons of water, 413lb of air emissions and 132lb of sold waste.