Montreal-based Objectif Lune, maker of VDP/transpromo software, announced it has opened a new office in Sweden to target the Nordic market.
The company has been active in the Nordic territories for several years through its UK subsidiary, but has since seen a steady increase in business for the region.
"Our business development activities in the Nordics have been very successful for Objectif Lune," said Colin Casey, EMEA Business Development Manager for Objectif Lune. "Our channel network already has an established presence in this region and with the growth of our customer base and steadily increasing opportunities, formalizing our presence with a dedicated office became an imperative for us."
The company's operations will be managed by Peter Chalkley, Objectif Lune's Nordic Business Manager, who is actively seeking for a local account manager. Objectif Lune has undergone significant growth in the last few years, even acquiring New Zealand-based PrintSoft last summer. Earlier this year, it expanded its presence in Europe by opening offices in Italy and Russia. The company was founded in 1993 and today operates 23 sales offices and has partners in 52 countries.
"We know we have the solutions to serve the Nordics market and enable businesses to take the leap to variable data printing, workflow automation, and document-related business processes improvement. The strong partnerships we have developed and the activities surrounding this new office implementation confirms that this is the appropriate time for us to officially position the company in this region and we are confident this strategic move will prove successful," said Casey.