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HP Expands and Rebrands Wide-format Latex

June 03, 2013
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HP plans to introduce a new wide-format inkjet system, called the HP Latex 3000, to the worldwide market by mid-August. The company also announced the rebranding of its Designjet and Scitex printers and supplies into what the company describes as a new sub-brand known as HP Latex.

HP’s latex printing systems were first introduced in 2008 as a water-based alternative to solvent ink technologies. The company reports more than 15,000 HP Latex printers have been shipped worldwide, which have produced over 100 million square metres of print. HP expects these numbers to triple by 2016.

“As the leader in large-format printing, HP is offering latex solutions that give our customers a unique advantage to cost-effectively address these challenges with new levels of productivity, quality and application versatility,” stated said Xavier Garcia, VP and GM, Large-Format Sign and Display Division, HP.

The HP Latex 3000 system, according to the company, is to provide the ability to work with a greater range of medias, including heat-sensitive substrates, based a new ink solution called the HP Latex Optimizer. This new inking technology is designed to provide curing at lower temperatures and with less energy than previous HP Latex systems. 



The new Latex 3000 will jet third-generation HP 881 Latex Inks and feature production speeds of 830 ft2/hr (77 m2/hr) for indoor applications and 1,290 ft2/hr (120 m2/hr) for outdoor applications.
 
The new HP Latex branding results in the following portfolio:

HP Latex 260, formerly Designjet L26500
HP Latex 280, formerly Designjet L28500
HP Latex 820, formerly Scitex LX820
HP Latex 850, formerly Scitex LX850
HP Latex 3000 Printer (August 2013 release)


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