EFI Acquires SmartLinc

PrintAction Staff
January 20, 2014
By PrintAction Staff

EFI of Femont, California, has acquired SmartLinc Inc. of Milwaukee, Wisconsin, which develops shipping software that can ultimately be tightly integrated into EFI’s large portfolio of Management Information Systems. Financial terms of the acquisition were not disclosed.



SmartLinc’s software is designed to optimize the shipping process by allowing users to select the best carrier available for a shipment. EFI explains print MIS/ERP products can automatically submit print jobs to SmartLinc software, which then tracks shipment status, cost and carrier information, and transfers this information back to the MIS/ERP system for metrics.
           
SmartLinc employees, including former SmartLinc co-owners Greg Billinghurst and Scott Kwiatkowski, have joined EFI.
 
“EFI and SmartLinc have many joint customers who will benefit from further, streamlined integration between their MIS/ERP and shipping systems,” stated Marc Olin, EFI’s Chief Operating Officer. “Acquiring SmartLinc also presents opportunities for EFI to approach promising, adjacent markets.”
 
EFI states it will continue to develop and sell SmartLinc software, which will become the company’s core shipping technology offering. Currently, the software serves as the integrated shipping module for EFI’s Pace, Monarch and Radius MIS/ERP products. Over time, EFI will also create a new, SmartLinc-based shipping module for EFI PrintSmith Vision business management software.
 
“EFI is the undisputed leader in printing workflow, and the products and service EFI offers reflect its passion for customer success,” stated Robert Silberman, former President of SmartLinc.

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