Adobe to Launch Publish Platform this Summer
By PrintAction Staff
By PrintAction Staff
During the Digital Innovators Summit in Berlin, Adobe unveiled its plans to launch Adobe Publish, a platform that builds upon the foundation of Adobe Digital Publishing Suite (DPS) to address mobile-app publishing, sometime during the summer of 2015.
Adobe explains it will allow customers to make mobile apps for phones and tablets without requiring development and to produce and distribute great content in simple, cost-effective and modern ways.
The company referenced its work five years ago with Conde Nast to develop a new approach for Wired magazine to be published as an interactive magazine on the iPad. From this work with Conde Nast, Adobe built DPS, which Adobe claims to have resulted in the launch of thousands of apps and has delivered hundreds of millions of publications (.folios) to tablets and phones.
Adobe explains it then went through another important phase of mobile publication development with Fast Company to launch a new app on the App Store, which helped its work towards what will be launched as Adobe Publish this summer. Adobe provides what it describes as the three main tenets of Adobe Publish:
1. Apps on all major mobile platforms for phones and tablets without requiring any development skills. The experience of those apps should be immersive and elegant and bring audience directly into content that is well organized and inherently feels like what a mobile experience should be;
2. Adobe Publish customers can create, organize and deliver content in a way that is extremely flexible, simple and cost-effective; and
3. Enterprise-grade administration tools that are flexible enough to allow any enterprise, media company or university to organize all of the people who are involved in producing these experiences in a way that make sense. Designers, writers., marketers, producers, data analysts or outside agencies will get the flexible workflows they need to deliver amazing content into Adobe Publish apps.