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Adobe’s Rencher to leave amid reorganization change

March 7, 2019
By PrintAction Staff

Adobe announced that Executive Vice President and General Manager of its Digital Experience business Brad Rencher will be leaving the company. Rencher joined Adobe in 2009 as part of the company’s acquisition of Omniture and has been at the helm of the Digital Experience business as it has grown into the category leader through both strategic acquisitions and organic innovation.

Coming off the acquisitions of Magento and Marketo, the company explains President and CEO Shantanu Narayen will create a broad new organization that includes product, sales, marketing, services and support. Narayen will oversee this newly aligned business until a new leader is identified. Rencher will stay on as a special advisor to ensure a smooth transition.

“Brad has had a tremendous impact at Adobe, helping establish our vision for digital marketing as well as driving our growth and leadership in the broader digital experience category,” says Narayen. “I have valued my partnership with Brad over the past decade, thank him for his tremendous contributions and wish him every success.”


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