Advocate Printing Installs Canada’s First Kodak NexPress ZX3300
By PrintAction Staff
By PrintAction Staff
The Dieppe, New Brunswick, operation of Advocate Printing & Publishing in December 2016 installed Canada’s first Kodak NexPress ZX3300 press, which also features Kodak’s Fifth Imaging Unit for applying dimensional clear, gold, clear and light black colours.
Advocate’s NexPress ZX3300 includes a one-metre (39.37 inch) long feeder to run sheets into the machine’s offset-press-like paper handling system. The NexPress ZX3300 works with more than 800 qualified substrates.
Leveraging NexPress HD Dry Inks, Kodak explains Advocate’s five-colour ZX3300 press features improved imaging-unit components and intelligent software modules to deliver images described by the company as offset-class with smooth, flat tints, richer deeper black and photo quality production. With a Matte Finish option, Kodak explains the printed pieces coming off the NexPress take on a rich aesthetic effect that rivals offset.
“The sales team and production staff are excited about the opportunities for sales growth, and customer satisfaction with the recent [NexPress ZX3300] installation,” said Tom Badger, General Manager of Advocate Printing’s Dieppe operation.
The Fifth Imaging Unit of the Kodak NexPress ZX Platform provides Advocate with an ability to produce print with a tactile feel through Dimensional Clear toner, which creates a raised/textured 3D effect. Applying Gold through the fifth unit provides metallic impact, while Clear can be used for watermarking, spot or flood coating, and Light Black can be used for producing ultra-high quality printing (photographic quality), particularly with neutral tones, gray layers and flat fields.
“As a diversified print communications company, quality, versatility and speed are imperative. The Kodak NexPress delivers on all aspects. We expect this strategic acquisition to be transformational for our clients and digital print offerings in general,” said Sean Murray, owner of Advocate Printing and Publishing. “We look forward to optimizing the performance of this technology, enhancing our offerings and strengthening customer relationships”
Founded in 1891, Advocate is described as the largest independent printer in Atlantic Canada. The company services clients throughout the Atlantic Provinces, the eastern seaboard and across Canada through printing facilities in Pictou, Bridgewater, Nova Scotia; Dieppe, New Brunswick and St. Stephen, New Brunswick. The print business includes production of a range of work from national flyers, magazines and direct mail to brochures, business cards, and promotional materials.
Additionally, Advocate publishes 10 newspapers, 21 trade and regional magazines, runs a flyer distribution organization, and operates commercial photography, creative design and digital services operations.
In July 2016, Advocate acquired most of Transcontinental Inc.’s Dartmouth-based commercial printing business, including associated assets, sales force, and the client-services team.