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Allegra to Build Franchise Workflow Around Avanti Slingshot

February 7, 2015  By PrintAction Staff


Allegra Network LLC announced it plans to install Avanti Slingshot as the new core of WorkStream, a Web storefront to MIS workflow platform used by its North American base of 270 marketing and print communications franchises.

The move to Avanti Slingshot was led by Ricoh Americas, one of Allegra’s key printing technology providers, which made a multimillion-dollar investment in Avanti Computer Systems back in July 2013. In December 2014, Ricoh acquired PTI Marketing Technologies, described as a software-as-a-service (SaaS) asset management and marketing solutions provider, building on an preexisting technology partnership between itself, Avanti and PTI.

Allegra, based Plymouth, Michigan, states it selected Avanti Slingshot for its ability to provide an easy-to-use, cloud-based platform to support its franchises of all sizes. “We pride ourselves on providing our franchise community with the technology and tools they need to efficiently manage their businesses, and Avanti Slingshot delivers with its robust suite of modules and ability to handle multiple lines of business,” said Joe D’Aguanno, Chief Technology Officer, Allegra Network.

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“Our relationship with Allegra is one we are extremely proud of at Ricoh. A truly innovative company, Allegra sees the need for tools that can effectively help their business grow and their operations to continuously enhance,” said John Fulena, VP Production Printing Business Group, Ricoh Americas. “Avanti Slingshot is an award-winning and proven solution… we are very pleased that Allegra has chosen this solution and look forward to our continued collaboration.”

Avanti Slingshot was launched in 2013 as a browser-based platform for quoting, job ticketing, costing and tracking, through to billing.  Slingshot modules can be added as a franchise member expands into new lines of business, such as large format.

“Avanti Slingshot is a fantastic tool to help cultivate a more meaningful customer relationship, helping our clients remain competitive in the ever-changing print market landscape,” said Patrick Bolan, President and CEO, Avanti. “This is the beginning of a long-term relationship between Ricoh, Avanti and Allegra Networks…”


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