Alwan Color Expertise signs on Color Consulting as major NA distributor
March 3, 2023 By PrintAction Staff
Alwan Color Expertise signs distribution agreement with ColorConsulting USA. As part of the agreement, ColorConsulting will support Alwan’s existing customers and network of dedicated consultants and resellers in North America.
Elie Khoury, founder and president of Alwan, says the agreement makes good technological sense, as well. “Today, with the emergence and development of print applications that require both accurate colour management and accurate ink formulation, it became obvious that ColorConsulting USA, with its ink formulation knowledge and ColorSoftware Suite, is the right partner to make Alwan as successful in label, packaging and specialty printing as it is in commercial offset and digital printing,” he explains.
Carlo Carnelli, CEO of ColorConsulting Italy and its ColorConsulting USA subsidiary, says, “ColorConsulting is delighted to be joining forces with Alwan Color Expertise. We’re proud to be responsible for the second-largest installed base of Alwan products after North America, and have made it possible for hundreds of printers to become ISO compliant and G7 certified, thanks to Alwan’s best-in-class software.
“Now our focus turns to North America, where we are committed to significantly improving colour success for commercial and packaging printers. Consultants and dealers, including those interested in a powerful, fast, and non-proprietary colour solution for label, packaging and specialty printing applications, should contact us.”
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