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Amazon reportedly planning toy catalogue

Numerous media outlets, including Bloomberg, are reporting Amazon.com Inc. is going conventional with plans to publish a printed holiday toy catalogue, to be mailed to U.S. households and handed out at various Whole Foods Market locations, the grocery chain Amazon bought last year.

The strategy represents another move from the online retailer to incorporate traditional tools used by brick-and-mortar stores into its business model, following the recent closure of Toys “R” Us’ U.K. and U.S. operations earlier this year, reports Bloomberg.

Amazon has declined to comment on this story.