Jones Deploys OpenSense Pharma Tags

PrintAction Staff
September 13, 2016
By PrintAction Staff
Back in January 2016, Jones Packaging Inc., headquartered in London, Ont., as a global provider of packaging solutions for healthcare and consumer brands, announced it was entering into a commercial partnership with Norway's Thin Film Electronics ASA (Thinfilm), which develops printed electronics and smart systems, including technologies for Near Field Communications (NFC).

Together the two companies planned to integrate Thinfilm’s recently branded NFC OpenSense technology into paperboard pharmaceutical packaging and, at the same time, develop what Jones describes as key manufacturing processes for its high-speed production lines. The London packaging company has now successfully completed this integration to deploy OpenSense tags at its converting facility.

The customized Jones production line can apply and read up to 15,000 tags per hour. Jones explains Thinfilm’s Tag Talks First protocol is a key feature of the OpenSense tag and enables a read-speed that is up to 20 times faster than conventional NFC solutions. This read-rate is well suited, Jones explains, for its high-speed, high-volume production lines.

Jones and Thinfilm will also collaborate to engage top global pharmaceutical companies to integrate the smart technology into Rx and over-the-counter product packaging. The Jones/Thinfilm smart packaging collaboration is funded, in part, by grants from both the Swedish and Canadian governments.

Jones explains NFC OpenSense tags are thin, flexible labels that can detect both a product’s “factory sealed” and “opened” states and wirelessly communicate contextual content with the tap of an NFC-enabled smartphone. The tags contain unique identifiers, continues Jones, that make it possible for pharmaceutical companies to authenticate products and track them to the individual-item level using software and analytics tools. In addition, Jones explains the tags remain active even after a product’s factory seal has been broken, which enables both brands and medical staff to extend the dialogue with consumers and patients.

The partners published a two-minute video that visually conveys the automated process – setup of the carton, application of the tag, reading of the NFC chip, recording of key information, and ejection of compromised packages.

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