The 39th edition of the festival, which ran June 28 to July 7, featured a program of 500 concerts, two-thirds of them free. The annual music extravaganza has been frequently ranked as the world’s largest jazz festival in the Guinness World Records.
With printed fabric banners and floor adhesives, PNH Solutions created a fully branded environment, where visitors were able to engage with Hyundai brand ambassadors and view the new vehicles on display: the Kona Electric Vehicle, Veloster N and Veloster Turbo, Kona, Tucson and the 2019 Santa Fe. Used outdoors in high-traffic areas near the Place des Spectacles, PNH Solutions worked to ensure the products would remain in-place for the duration of the event and adhere to all necessary safety requirements. PNH Solutions explains the fabric banners were made of a lightweight, perforated material, so air could flow through it, rather than against it thus reducing the sail-effect, and the floor adhesives used a special laminate designed to be slip-resistant. As well, all visuals had to be aligned perfectly with one another on the structure’s pillars, sides, floors and steps, without any spaces or gaps.
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In addition to the custom viewing docks, PNH Solutions also supplied fabric banners and floor graphics (‘ShowFloor’) for the Hyundai stage and media walls (‘Fabgraphic Pop-Up Media Walls’) for its VIP section.
PNH Solutions explains it produced all materials for the festival in a short timeframe with last-minute structural changes to the design of the viewing docks. The printing company also coordinated the installation and decommissioning of the printed pieces.
This article was originally published in the July/August 2018 issue of PrintAction, now available online.