Special edition Mountain Dew can features neon inks

PrintAction Staff
January 02, 2019
By PrintAction Staff
Mountain Dew, a PepsiCo International brand, has launched a special edition beverage can featuring fluorescent inks in the Middle East. Designed to attract consumer attention and boost summer sales, the ultra-bright green colour aims to accentuate the Mountain Dew logo and reinforces the brand’s image.

The neon colour glows in the dark, adding the elements of fun, surprise and interactivity to the packaging for the brand. The inks were applied to beverage cans manufactured at Crown’s facilities in the United Arab Emirates and Jordan at full line speed, the company explains. Crown says it worked closely with PepsiCo and ink supplier INX to secure the necessary regulatory approvals.

The neon cans were sold in the United Arab Emirates, Oman, Lebanon, Qatar and Jordan markets.

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