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Alden Joins Avanti as VP

John Alden becomes Vice President of Sales for Toronto-based Avanti Computer Systems, which in late-2013 launched new Management Information System architecture under the Avanti Slingshot brand.

Alden joins Avanti after 17 years at Xerox, where he led regional sales of the company’s production presses, including the flagship iGen line, and Xerox FreeFlow software.

“I’ve been working with the Avanti team for years thanks to Avanti’s tight integration with Xerox’s FreeFlow digital workflow collection,” said Alden. “I’m excited to now be leading the sales team and working with our partners to drive Avanti Slingshot’s market growth.”