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Dreshfield Becomes VP for KBA North America

Richard Dreshfield is joining KBA North America as Senior Vice President of Sheetfed Sales, beginning on January 1, 2018. He will be based in Dallas at the company’s headquarters and oversee its entire North American sheetfed sales team, reporting to Mark Hischar, President and CEO of KBA North America.

Dreshfield has been involved in the printing industry for more than three decades in various sales and marketing management positions. In his most recent role, he served as VP of Sales and Marketing with Clearwater Paper Corporation, a firm with more than 3,300 employees in the United States.

“Rich is a results driven leader who’s success in developing strong relationships with C-level contacts in key accounts as well as his ability to lead sales teams will serve our customers well as we continue our high growth trajectory for all market segments in North America,” said Hischar. “He will shine a spotlight on our new press technology and rapid developments for our North American sheetfed customers and play a key role in maintaining our high level of customer satisfaction.”

He had been with Clearwater for more than 33 years, developing skills around leadership, key account management, long term customer retention, brand management, new product development, and strategic planning and market development. KBA explains he is very well known by folding carton printers, who are a key customer group for Koenig & Bauer.

“I’m excited about this new opportunity to join the market leader that provides the industry with innovative technology for the graphic arts marketplace and look forward to leading our dedicated sheetfed sales team, which I believe is the benchmark in the industry,” said Dreshfield.

Dreshfield, a native of the San Francisco Bay area, holds a Bachelor of Science degree in Graphic Communications Management from California Polytechnic State University and an MBA from DePaul University in Chicago.