Drytac, an international manufacturer of adhesive-coated products, has added a new Technical Sales Manager in Toronto and a new Territory Sales Manager for Western Canada.
The company appointed Payam Baroudi as Technical Sales Manager for its Canadian office. He is responsible for expanding Drytac’s custom and contract adhesive coating business in the packaging, construction, medical, automotive, label and industrial markets.
With manufacturing facilities in North America and Europe, Drytac specializes in adhesive coating, laminating, top coating, and converting of flexible substrates such as PVC, PET, paper (synthetic), fabric, and metallized film. Baroudi will be influential in promoting and selling Drytac’s offerings, which include ultra removable and re-positionable adhesives, easy-to-apply, bubble-free adhesives, ultra strong, high-tack adhesives, and patterned adhesive coatings.
Baroudi holds a Master’s degree in chemical engineering and previously worked for companies like BASF and Henkel, where he was involved in selling chemicals, additives, resins, fillers, pigments, sealants, inks, adhesives, and paints. Over the course of his career, he has worked in Iran, Turkey, Switzerland, and Germany. He now resides in Toronto, Ontario.
Drytac also announced that Peter Bourgeois has joined its Canadian team in the role of Territory Sales Manager, Western Canada. Bourgeois attended the University of King’s College and holds a degree in photography from Nova Scotia Community College. His primary focus will be expanding Drytac’s wide-format graphics business across Alberta, British Columbia, Manitoba, and Saskatchewan.
“Peter has more than 20 years of experience in the wide-format graphic industry. His ability to establish profitable sales channels through effective strategies is why we feel he can bring value to the Drytac brand,” said Darren Speizer, Vice President of Sales & Marketing for Drytac.
Prior to joining Drytac, Bourgeois worked as an account manager for Agfa, where he managed and sold its product portfolio through distribution partners and direct sales. Prior to that, he served as Western North American customer business manager for Unisource Canada.
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