Zapata Joins Creative Edge for Canada and U.S.

PrintAction Staff
November 06, 2017
By PrintAction Staff
Lalita Zapata becomes iC3D Business Development Director, USA and Canada, for Creative Edge Software, which focuses on the development of packaging design software. She will be focused on rolling out recent iC3D product developments to clients like packaging designers, branding agencies, and similar firms that provide packaging production services.

Zapata’s appointment coincides with what the company describes as the most significant iC3D version release in more than a year, which includes capabilities previously only available from specialist 3D design software.
 
“We’re delighted to be welcoming Lalita to the team, especially at such a key stage in the iC3D story,” said Creative Edge Software CEO Nick Gilmore. “With version 5.0 we’re now at stage when even the most hard-bitten cynics are forced to admit that iC3D can accurately replicate, and even replace, physical mockups and studio photography. These capabilities open up a whole new world of opportunity that plays directly to Lalita’s strengths and experience.”
 
With a degree in International Business and Marketing from Augsburg College in Minneapolis, Zapata is a Bolivian national who has made the creative industries her area of expertise, specializing in photographic services.

Following previous roles in marketing, business development and brand control, Zapata spent nine years managing the staging and production of high-quality photographic shoots for premium food brands and other consumer goods. Working with many household brand names, she carried responsibility for the execution of brand-critical photography for clients including PEPSICO, 3M, Post, General Mills and KraftHeinz.
 
“I feel very excited to be taking on this role just as iC3D has reached a level of sophistication that makes it unmatched in the world of packaging design software,” said Zapata. “To be able, quickly and easily, to create any shape, simulate the physical behavior of packages, and visually enhance their aesthetics to suit different environments, all with total photorealism, is unique from a single software application.”

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