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Avery Dennison to acquire Vestcom

July 30, 2021  By PrintAction Staff

Avery Dennison signs an agreement to buy Vestcom, a provider of pricing and branded labelling solutions, for $1.45 billion.

Vestcom uses data management capabilities to synthesize and streamline store-level data and deliver item-specific, price-integrated messaging at the shopper’s point of decision. The acquisition is expected to close in the third quarter of 2021, subject to regulatory approvals and other customary closing conditions.

Vestcom is headquartered in Little Rock, Ark., with roughly $400 million in annual revenue. The company has 11 U.S. production facilities and approximately 1,200 employees, with sales across multiple U.S. retail channels, including grocery, drug, and dollar.


“Vestcom is a high-performing business that is a near adjacency to RBIS,” said Mitch Butier, Avery Dennison’s chair, president and CEO. “With this acquisition, we are expanding our position in high-value categories and adding complementary channel access and data management capabilities that have the potential to further accelerate our intelligent labels strategy. We look forward to welcoming them into the Avery Dennison team.”

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