B.C. team wins regional title in 2019 Wrap Like a King Challenge
By PrintAction Staff
B.C.’s Sapphire Creative was named the Regional Wrap King for Canada for Spiderghini, a full vehicle wrap on a Lamborghini Aventador.
By PrintAction Staff
Avery Dennison Graphics Solutions’ annual Wrap Like a King Challenge names 10 vehicle graphics installer teams as Regional Wrap Kings. B.C.’s Sapphire Creative was named the Regional Wrap King for Canada for Spiderghini, a full vehicle wrap on a Lamborghini Aventador installed by Sapphire Creative’s Jeremie Webber, Peter Den Uyl and Dave Benedict.
To be named a winner, projects must have used Avery Dennison vehicle wrap products, such as Supreme Wrapping Film or MPI 1105, to wrap a four-wheel passenger vehicle.
Spiderghini took the team one week to design, and one week to install. The intent of the project, according to the company’s entry form, was to emulate Spider-Man’s Iron Spider suit design from the movie Avengers: Endgame, because the team describes itself as “huge Spider-Man fans”.
The base colour of the car was white at the start of the project. The hood and roof were embossed in order to register the webbing and logos with the printer layer. The classic Spider-Man logo was also embossed on the back of the car. Sapphire Creative used Avery Dennison Supreme Wrapping Film in Gloss White to emboss, and Supreme Wrapping Film in Diamond White for the digital print layout, along with DOL1360Z clear, high gloss laminate.
“We wanted to build a design that was both relevant for today as well as easily recognizable,” explains Jeremie Webber, president of Sapphire Creative and member of the project team. “Having the design stand out by standing close to the car as well as having it stand out from a distance was one of our main goals. To do this, we had to make sure our general layout design was simple enough with a strong contrast of colours so that visually you could see and understand the artwork from 10 to 20 feet away from the car but also have some serious wow factor when you got up close and personal.”
In order to achieve this, the team printed the graphics on the Avery Diamond SW900 series so the prints would have a heavy metallic finish. In order to give the wrap some depth, the team laid down a cut vinyl layer of the webbing on the car prior to placing the wrap, so when the car was wrapped, the webbing would have an embossed look and feel.
According to Webber, the major difficulty in the design of the project (in addition to actually building it) was taking a design concept that had been custom designed for the human body, and redesigning it to fit a Lamborghini.
“[We had] questions like ‘how do we made a design like this compliment the body shape of the car itself? How thick should the webbing be? How should the webbing curve around the body of the car? Where to place the iconic logos?’ This process took our designers multiple revisions and edits to get the layout exactly how we wanted it before print production was started,” notes Webber. “[We had] multiple revisions to make sure the webbing curved around the body lines of the car just the way we wanted, and making sure the Spider-Man symbols worked with the body of the car.”
Despite any challenges involved in the design, Sapphire Creative is grateful for both the experience and the exposure of the contest.
“Winning the Wrap Like a King contest for Canada helps set us apart as a company. It is not an award that is easy to win and each year the entries are getting better and more creative from every company that enters,” says Webber. “It shows our potential clients that they can trust our work and that our staff is more than capable to handle any of their wrap needs.”
This article was originally published in the 2020 Wide Format Guide. Click here to check it out.