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Bill Richards joins Zund America as sales director

Zund America, Inc. has appointed Bill Richards to the position of sales director, responsible for the U.S., Canada and Caribbean.

Bill has over 20 years of sales and sales management experience in manufacturing workflows, digital cutting, software design and enterprise solutions. His previous roles include six years spent at Gerber Technology as director of sales for digital finishing solutions, and nearly two years with EFI Optitex as sales manager for Americas Enterprise Business.

In this role, Bill will manage Zund America’s inside, outside and strategic account sales team with a focus on driving both direct and channel sales in the graphics and packaging segments. He will also help the Zund market share continue to grow in industrial applications, including textile/tech textile, leather and composites.

Bill will be based out of the company’s Oak Creek, Wisconsin corporate office.