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Billerud decides on a new direction in the U.S.

May 21, 2024  By PrintAction Staff

Billerud decides to not proceed with plans to convert its Escanaba mill to cartonboard production. Instead, the company will shift its product mix gradually towards packaging materials in North America with a moderate investment level.

“After in-depth feasibility studies, evaluations, and supplier discussions, we have concluded the projected return on investment is not sufficiently attractive to proceed with the conversion of Escanaba to cartonboard production. During the process, conditions have changed and the cost of equipment and services necessary to transform the operations have greatly increased. Instead, we will pursue a higher returning and more moderate investment strategy for our North American mills going forward,” said Ivar Vatne, president and CEO of Billerud.

“Billerud North America operations are an integral part of Billerud and we remain committed to the North American market. Since the acquisition in 2022, the organizational fit, access to cost competitive fibre and the financial performance of the region have exceeded our expectations. The long-term market outlook for paper and packaging material in North America is promising. With better-than-expected machine flexibility we see great potential to diversify our product portfolio towards packaging grades – fully in line with our strategy,” he added.


Billerud will continue to serve the North American markets with cartonboard produced in its European mills.

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