Wednesday, 21 November 2018
Sears, Roebuck and Co., commonly known as Sears, was once the world’s largest retailer. Often credited for driving consumer culture over its 130-plus-year history, the company began as the R.W. Sears Watch Company in 1886 and published its first mail-order catalogue in 1888 to advertise watches and jewelry. Over the years, the catalogue expanded to showcase the breath of its merchandise, such as sewing machines, musical instruments, bicycles, sporting goods, firearms, baby carriages, and men’s and children’s clothing.