Features Packaging Printing
Bobst launches AR customer assistance service

Bobst calls its new Helpline Plus AR the first ever remote assistance service in the packaging industry to incorporate a smart headset with augmented reality (AR) glasses. Customers requiring technical assistance can wear the smart headset and connect with experts who can simultaneously see what the user sees and offer advice and support in real time, Bobst explains.

Helpline Plus AR is Wi-Fi connected and is developed to establish a secure connection with the customer’s machine through the Internet. Customers get a Bobst expert on-demand, and with the help of the two-way video and audio live stream, can begin working on an immediate solution to the issue.

“This is a huge step forward in terms of embracing the latest technology to maximize customer experience,” Julien Laran, Head of Business Unit Services, says. “We believe this will bring significant benefits for our customers, particularly time and cost savings due to the rapid problem-solving this innovation enables. Even before AR, our Helpline service could solve many issues online in less than two hours – we now believe that more issues can be solved and time can be reduced even further.”